Odoo vs Shopify  

Introduction

The time when you needed to spend one hour on the road to get the specific fancy shoes you wanted is over. E-commerce has placed itself at the core of our buying habits. The rise of online shopping lies in its unmatched convenience, empowering consumers to access products and services at their fingertips through smartphones or tablets. From a business perspective, selecting the right e-commerce software is crucial, as it will enable you to reach your audience where they are and retain them as customers. It’s not merely about having a “Buy” button on your site anymore; it’s all about creating a memorable experience for your customers, from building brand awareness to delivering the products to their doors and providing post-sale services. Behind every e-commerce page, a real business demands management, which requires the addition of other solutions such as inventory management, accounting software, marketing tools, and more.
Choosing the right software is, therefore, crucial for effectively attracting, nurturing, and fostering customer loyalty. This page is dedicated to providing enough information to evaluate the solutions Odoo and Shopify, and whether they best meet your specific requirements in terms of features coverage, pricing, reviews, and usability. We’ve carefully selected some of the most popular solutions available, including Odoo, Adobe Commerce, PrestaShop, Shopify, WooCommerce, Wix, and Salesforce Commerce Cloud.
​

Comparing Odoo vs Shopify

Odoo

​ Created to disrupt the enterprise world and finally provide a software that covers complex needs with simplicity, Odoo has become one of the most popular business solutions. With more than 82 business apps fully integrated and thousands of community modules, the open-source software caters to every sector and company size, making it a major player in the market. The Belgian software counts more than 20,000 downloads per day, making it the most installed app suite and a direct competitor to companies like NetSuite, Shopify, PrestaShop and Microsoft.
“ Attract, engage, and retain: the e-commerce solution for your thriving online store! ”  

12+ 
million users

44,000+
integrated apps

50,000+online websites 

5,000+ 
partners

Shopify​

​ In 2006, Shopify was established by two Canadian entrepreneurs looking for alternatives to the then-available e-commerce solutions. Recent data indicates that Shopify commands a notable presence in the US e-commerce sector. By Q2 2023, Shopify reported total revenues of $3.2 billion and maintains a 25% market share in the worldwide e-commerce platform domain. Shopify provides two main product offerings: their e-commerce software, known simply as Shopify, and a retail point of sale system labeled Shopify POS. Both of these are accessible exclusively on the online SaaS platform.
" Shopify gives you everything you need to build a successful online business." 

​​​​​​1+ 
million users

8,000+
integrated apps

1+

million online websites  

400+ 

partners

Features Comparison

Product Management DesignCustomer ManagementShippingPromotion and Marketing Sales ManagementReportingUsability, Pricing & Conditions 

Product Management 



Odoo
Shopify
Catalog Management



Configurable Products (Variants, Attributes,...)

✔

✔

Digital Products

✔

✔

Product Reviews

✔

✔

Recurring Products (Subscriptions)

✔

✔

AI-Powered Product Recommendation

✘

Add-on

Multi-Website Support

✔

✘

Inventory Management



Barcode Support

✔

✔

SKU Support

✔

✔

Product Demand Forecasting

✔

App

Stock On Hand

✔

✔

Stock Available

✔

✔

Supply Chain

✔

App

Return/Exchange Management

✔

✔

Shipment Tracking

✔

✔

Backorder Management

✔

App

Multiple Warehouses

✔

✔

Purchase Management

✔

App

Inventory Reports

✔

✔


Design



Odoo
Shopify
General

                        


WYSIWYG Editor

✔

✔

Drag-and-Drop Page Builder (Blocks)

✔

✔

Responsive Web Design

✔

✔

Auto-Generated Sitemaps

✔

✔

Customizable HTML/CSS/JS

✔

  HTML & CSS

AI-Powered Site Builder

✔

✘

AI-Powered Themes

✔

✘

PWA Support

✘

App

Mobile Friendly

✔

✔

Mobile Specific Content

✔

✔

eCommerce Usability



Breadcrumb Navigation

✔

✔

Site Search Engine

✔

✔

Sorting of Search Results

Add-on

✔

Filtering of Search Results

✔

✔

Product



Multi Pictures per Product

✔

✔

Bulk Image Upload

✔

✔

Bulk Product Import/Export

✔

✔

Hierarchy of Categories

✔

✔

Video and 3D product Asset

✔

✔

Back in Stock Notification

✔

✔

Matrix Selector

✔

✔

Variants Display Types

✔

✔


Customer Management



Odoo
Shopify
Customer Management

                        


Cart Abandonment Tracking

✔

✔

Persistent Cart

✔

✔

Customer Portal

✔

✔

Buy Without Signup

✔

✔

Customer Testimonials

✔

✔

Customer Contact Form

✔

✔

Customer Order History

✔

✔

Customer Specific Prices

✔

App

Live Chat on Website

✔

✔

Affiliates Management

Add-on

App

Wishlist

✔

App

Customizable Customer Forms

✔

✘

B2C Website Configuration

✔

✔

B2B Website Configuration

✔

✔


Shipping



Odoo
Shopify
Shipping



Custom Shipping Rules

✔

✔

Flat Rate Shipping

✔

✔

Label Printing

✔

✔

Gift Wrapping Option

✔

✔

Free Shipping Option

✔

✔

Weight Based Shipping

✔

✔

Dropshipping

✔

✔

Pick-up in store

✔

✔

Shipping Connectors: DHL

✔

✔

Shipping Connectors: UPS

✔

✔

Shipping Connectors: USPS

✔

✔

Shipping Connectors: FedEx

✔

✔

Shipping Connectors: La Poste

✔

✘

Shipping Connectors: Mondial Relay

✔

App

Shipping Connectors: Sendcloud

✔

App


Promotion and Marketing 



Odoo
Shopify
Promotion & Marketing



Email Auto Response

✔

✔

Email List Management

✔

✔

Drag & Drop Mail Designer

✔

✔

Affiliate Program Support

✘

✔

Coupons & Promo Codes

✔

✔

Reward Points

✔

✔

Discount Management

✔

✔

Gift Cards

✔

✔

Product Ratings

✔

✔

Product Bundling

✔

App

Product Comparison

✔

App

Upsells in Shopping Cart

✔

App

Cross-sells on Product Pages

✔

App

UTM Conditional Display

✔

✘

Customizable Newsletter Templates

✔

✔

Integrated A/B Testing

✔

App

eBay Marketplace Integration

✔

App

Amazon Marketplace Integration

✔

✔

Private Sales

✔

App

Site-Wide Banner Advertising

✔

✔

Social media Integration

✔

✔

Blogs

✔

✔

Search Engine Optimization



Integrated SEO Tools

✔

✔

Inline SEO Suggestions

✔

✘

Optimized URLs

✔

✔

Link Tracker

✔

✔

SEO-Friendly Templates

✔

✘


Sales Management



Odoo
Shopify
Sales Management



Integrated Accounting

✔

Add-on

Search Reports

Add-on

✔

Data Import

✔

✔

SSL Support

✔

✔

Integrated Invoicing

✔

✔

Multi-Store Support

✔

✔

Taxes by Country/State

✔

✔

Automatic Taxes Mapping

✔

App

Customizable Invoice Template

✔

✔

Address Autocomplete

✔

✔

Express Checkout

✔

✔

Multi-Currency System

✔

✔

Payment & Pricing Features



Payment Gateway: Redirect

✔

✔

Payment Gateway: Server-to-Server

✔

✔

Recurring Payments

✔

App

PayPal Integration

✔

✔

Adyen Integration

✔

✔

SIPS Worldline Integration

✔

✔

Alipay Integration

✔

✔

Stripe Integration

✔

✔

Amazon Payment Services Integration

✔

✔

AsiaPay Integration

✔

App

Authorize.net Integration

✔

✘

Buckaroo Integration

✔

✘

Flutterwave Integration

✔

App

Mercado Pago Integration

✔

App

Mollie Integration

✔

✔

PayU Integration

✔

App

Razorpay Integration

✔

App

SEPA Direct Credit Integration

✔

✔

Ogone Integration

✔

✘

Rating on Capterra

✔

✔

Own Provider Support

✔

✘


Reporting



Odoo
Shopify
Reports



Sales Report

✔

✔

Inventory Reports

✔

✔

Subscription KPIs (MRR, Churn, etc.)

✔

✘

Google Analytics Integration

✔

✔

Plausible Analytics Integration

✔

✔

Product Performance Reports

✔

✔

Sales Summary Reports

✔

✔

Site Search Report

✘

✘

Report Engine



Dynamic Graphs

✔

✘

Dynamic Pivot Table

✔

✘

Customizable Dashboard

✔

Add-on

Export Report to Excel

✔

✔

Report Engine



Full Web Interface

✔

✔

Fast Backend (Ajax)

✔

✔

Responsive Backend

✔

✔

Multi-language

✔

✔

Report Engine



API

✔

✔

Apps Store (e-commerce related)

554

7032

Usability, Pricing & Conditions 



Odoo
Shopify
Implementation



Ease of Setup

4.0/5

4.5/5

Ease of Use

4.5/5

4.5/5

Reports Flexibility

4.5/5

3.0/5

Speed / Scalability

4.5/5

4.5/5

CDN By Default

✔

✔

Users Satisfaction



Ratings on g2Crowd

4.2​/5​

4.3​/5

Ratings on GetApp

4.1​/5

4.5​/5

Ratings on Capterra

4.1​/5

4.2​/5
Pricing & Conditions



Monthly Pricing

Free

€299 for Shopify advanced Subscription 

Free Cloud Version

✔

✘

1-Year free domain

✔

✘

Contract Duration

Monthly & Yearly

Monthly

1 Free App

✔

N/A

Open-source

✔

✘

Free Updates

✘

✔

Upgrades to Future Versions

✘

✔

Hosting Mode

Cloud & On-premise

Cloud

Support

✔

✔


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