Product Management
Odoo | Wix | |
Catalog Management | ||
Configurable Products (Variants, Attributes,...) | ✔ | ✔ |
Product Inline Page Builder | ✔ | ✔ |
Digital Products | ✔ | ✔ |
Product Reviews | ✔ | ✔ |
Recurring Products (Subscriptions) | ✔ | ✔ |
AI-Powered Product Recommendation | ✘ | Add-on |
Multi-Website Support | ✔ | ✘ |
Inventory Management | ||
Barcode Support | ✔ | ✔ |
SKU Support | ✔ | ✔ |
Product Demand Forecasting | ✔ | ✔ |
Stock On Hand | ✔ | ✔ |
Stock Available | ✔ | ✘ |
Supply Chain | ✔ | Add-on |
Return/Exchange Management | ✔ | ✔ |
Shipment Tracking | ✔ | ✔ |
Backorder Management | ✔ | ✔ |
Multiple Warehouses | ✔ | ✘ |
Purchase Management | ✔ | ✘ |
Inventory Reports | ✔ | ✘ |
Design
Odoo | Wix | |
General |
| |
WYSIWYG Editor | ✔ | ✔ |
Drag-and-Drop Page Builder (Blocks) | ✔ | ✔ |
Responsive Web Design | ✔ | ✔ |
Auto-Generated Sitemaps | ✔ | ✔ |
Customizable HTML/CSS/JS | ✔ | ✔ |
AI-Powered Site Builder | ✔ | ✔ |
AI-Powered Themes | ✔ | ✔ |
PWA Support | ✘ | ✔ |
Mobile Friendly | ✔ | ✔ |
Mobile Specific Content | ✔ | ✔ |
eCommerce Usability | ||
Breadcrumb Navigation | ✔ | ✔ |
Site Search Engine | ✔ | ✔ |
Sorting of Search Results | Add-on | ✔ |
Filtering of Search Results | ✔ | ✔ |
Product | ||
Multi Pictures per Product | ✔ | ✔ |
Bulk Image Upload | ✔ | ✔ |
Bulk Product Import/Export | ✔ | ✔ |
Hierarchy of Categories | ✔ | ✔ |
Video and 3D product Asset | ✔ | ✔ |
Back in Stock Notification | ✔ | ✔ |
Matrix Selector | ✔ | ✔ |
Variants Display Types | ✔ | ✔ |
Customer Management
Odoo | Wix | |
Customer Management |
| |
Cart Abandonment Tracking | ✔ | ✔ |
Persistent Cart | ✔ | ✔ |
Customer Portal | ✔ | ✔ |
Buy Without Signup | ✔ | ✔ |
Customer Testimonials | ✔ | ✔ |
Customer Contact Form | ✔ | ✔ |
Customer Order History | ✔ | ✔ |
Customer Specific Prices | ✔ | ✔ |
Live Chat on Website | ✔ | ✔ |
Affiliates Management | Add-on | ✔ |
Wishlist | ✔ | ✘ |
Customizable Customer Forms | ✔ | ✘ |
B2C Website Configuration | ✔ | ✔ |
B2B Website Configuration | ✔ | ✔ |
Shipping
Odoo | Wix | |
Shipping | ||
Custom Shipping Rules | ✔ | ✔ |
Flat Rate Shipping | ✔ | ✔ |
Label Printing | ✔ | ✔ |
Gift Wrapping Option | ✔ | ✘ |
Free Shipping Option | ✔ | ✔ |
Weight Based Shipping | ✔ | ✔ |
Dropshipping | ✔ | App |
Pick-up in store | ✔ | ✔ |
Shipping Connectors: DHL | ✔ | App |
Shipping Connectors: UPS | ✔ | App |
Shipping Connectors: USPS | ✔ | ✔ |
Shipping Connectors: FedEx | ✔ | App |
Shipping Connectors: La Poste | ✔ | ✘ |
Shipping Connectors: Mondial Relay | ✔ | App |
Shipping Connectors: Sendcloud | ✔ | App |
Promotion and Marketing
Odoo | Wix | |
Promotion & Marketing | ||
Email Auto Response | ✔ | ✔ |
Email List Management | ✔ | ✔ |
Drag & Drop Mail Designer | ✔ | ✔ |
Affiliate Program Support | ✘ | ✔ |
Coupons & Promo Codes | ✔ | ✔ |
Reward Points | ✔ | App |
Discount Management | ✔ | ✔ |
Gift Cards | ✔ | ✔ |
Product Ratings | ✔ | ✔ |
Product Bundling | ✔ | App |
Product Comparison | ✔ | App |
Upsells in Shopping Cart | ✔ | ✔ |
Cross-sells on Product Pages | ✔ | ✔ |
UTM Conditional Display | ✔ | ✘ |
Customizable Newsletter Templates | ✔ | ✔ |
Integrated A/B Testing | ✔ | ✔ |
eBay Marketplace Integration | ✔ | ✔ |
Amazon Marketplace Integration | ✔ | ✔ |
Private Sales | ✔ | ✔ |
Site-Wide Banner Advertising | ✔ | ✔ |
Social media Integration | ✔ | ✔ |
Blogs | ✔ | ✔ |
Search Engine Optimization | ||
Integrated SEO Tools | ✔ | ✔ |
Inline SEO Suggestions | ✔ | ✘ |
Optimized URLs | ✔ | ✔ |
Link Tracker | ✔ | ✔ |
SEO-Friendly Templates | ✔ | ✔ |
Sales Management
Odoo | Wix | |
Sales Management | ||
Integrated Accounting | ✔ | ✔ |
Search Reports | Add-on | ✔ |
Data Import | ✔ | ✘ |
SSL Support | ✔ | ✔ |
Integrated Invoicing | ✔ | ✔ |
Multi-Store Support | ✔ | ✔ |
Taxes by Country/State | ✔ | App |
Automatic Taxes Mapping | ✔ | App |
Customizable Invoice Template | ✔ | ✘ |
Address Autocomplete | ✔ | ✔ |
Express Checkout | ✔ | ✔ |
Multi-Currency System | ✔ | ✔ |
Payment & Pricing Features | ||
Payment Gateway: Redirect | ✔ | ✔ |
Payment Gateway: Server-to-Server | ✔ | ✔ |
Recurring Payments | ✔ | ✔ |
PayPal Integration | ✔ | ✔ |
Adyen Integration | ✔ | ✔ |
SIPS Worldline Integration | ✔ | ✘ |
Alipay Integration | ✔ | ✘ |
Stripe Integration | ✔ | ✔ |
Amazon Payment Services Integration | ✔ | ✘ |
AsiaPay Integration | ✔ | ✘ |
Authorize.net Integration | ✔ | ✘ |
Buckaroo Integration | ✔ | ✘ |
Flutterwave Integration | ✔ | ✘ |
Mercado Pago Integration | ✔ | ✔ |
Mollie Integration | ✔ | ✔ |
PayU Integration | ✔ | ✔ |
Razorpay Integration | ✔ | ✔ |
SEPA Direct Credit Integration | ✔ | ✔ |
Ogone Integration | ✔ | ✘ |
Own Provider Support | ✔ | ✘ |
Reporting
Odoo | Wix | |
Reports | ||
Sales Report | ✔ | ✔ |
Inventory Reports | ✔ | ✘ |
Subscription KPIs (MRR, Churn, etc.) | ✔ | ✘ |
Google Analytics Integration | ✔ | ✔ |
Plausible Analytics Integration | ✔ | ✔ |
Product Performance Reports | ✔ | ✔ |
Sales Summary Reports | ✔ | ✔ |
Site Search Report | ✘ | ✔ |
Report Engine | ||
Dynamic Graphs | ✔ | Add-on |
Dynamic Pivot Table | ✔ | ✔ |
Customizable Dashboard | ✔ | ✔ |
Export Report to Excel | ✔ | ✘ |
Report Engine | ||
Full Web Interface | ✔ | ✔ |
Fast Backend (Ajax) | ✔ | ✔ |
Responsive Backend | ✔ | ✔ |
Multi-language | ✔ | ✔ |
Report Engine | ||
API | ✔ | ✔ |
Apps Store (e-commerce related) | 554 | 250+ |
Usability, Pricing & Conditions
Odoo | Wix | |
Implementation | ||
Ease of Setup | 4.0/5 | 4.5/5 |
Ease of Use | 4.5/5 | 4.5/5 |
Reports Flexibility | 4.5/5 | 3.0/5 |
Speed / Scalability | 4.5/5 | 4.5/5 |
CDN By Default | ✔ | ✔ |
Users Satisfaction | ||
Ratings on g2Crowd | 4.2/5 | 4.2/5 |
Ratings on GetApp | 4.1/5 | 4.4/5 |
Ratings on Capterra | 4.1/5 | 4.4/5 |
Pricing & Conditions | ||
Monthly Pricing | Free | €35 for Wix Business Subscription |
Free Cloud Version | ✔ | ✔ |
1-Year free domain | ✔ | ✘ |
Contract Duration | Monthly & Yearly | Monthly |
1 Free App | ✔ | N/A |
Open-source | ✔ | ✘ |
Free Updates | ✘ | ✔ |
Upgrades to Future Versions | ✘ | ✔ |
Hosting Mode | Cloud & On-premise | Cloud |
Support | ✔ | ✔ |